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Frank Lessiter

Frank Lessiter

Frank Lessiter founded Lessiter Media in 1981 and has spent more than 50 years in the agricultural and equine publishing business. He still oversees all of the company's publications as Chairman and Editorial Director, with an Emphasis on American Farriers Journal and No-Till Farmer magazines.

Contact: lessitef@lesspub.com
Articles

ARTICLES

What Were Farriers' Online Footcare Interests in 2017?

EDUCATION Here’s a look at the “most viewed” content during the past year that appeared on the American Farriers Journal’s digital media platforms
By Frank Lessiter posted on January 6, 2018
Before we get wrapped up in everything new for 2018, now is a good time to take a few minutes to look back at a few items in the footcare world that were the most popular among American Farriers Journal digital platform viewers in the past year.
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2017 Reader Survey

Dealing with the Nasty Ones

Your safety is the number one concern when working with unruly horses
By Frank Lessiter posted on November 6, 2017
When we asked farriers in a recent American Farriers Journal farrier industry survey how often they work with unruly horses, the results were surprising. The reality is that many of you are working with more unruly horses than anyone would have suspected.
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“Diplomatic Skills” Needed When Stumbling is Due to Rider Error

It’s never easy to tell one of your clients to lose 150 pounds, buy a new horse with better conformation or to sign up for riding lessons
By Frank Lessiter posted on September 11, 2017 | Posted in Clients, Education, Lamenesses, Shoeing, Therapeutic Shoeing
No farrier wants to have a tough client conversation about how rider error may be impacting a horse’s behavior. And when you have to be blunt and explain how rider error rider is the cause, it’s time to bring your “diplomatic skills” into play.
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Know What It Costs You To Trim And Shoe

By Frank Lessiter posted on August 14, 2017 | Posted in Business Practices, Clients
While a new farrier’s top priority is the care of hooves, you’ve got to be equally concerned with earning a living and dealing with the numerous business aspects of the profession. This means knowing what it really costs you to trim and shoe horses.

The obvious answer includes the price of shoes, nails, pads, adhesives and other items. But there is much more to it than just those costs. In fact, many farriers fail to fully understand how the prices they charge should be determined.


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2016 Farrier Business Practices Survey

How Does Your Business Measure Up?

Data gleaned from the only industry-wide benchmark survey of its kind let you compare your business with other footcare operations
By Frank Lessiter posted on November 7, 2016 | Posted in Business Practices, Clients, Education
Data from the exclusive American Farriers Journal “Farrier Business Practices” survey offers essential information to help you evaluate how well your business compares with those of other footcare professionals. Compiled every 2 years, farriers not only use this data for business analysis purposes, but also rely on this data when raising trimming and shoeing prices.
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Hoof Care on Parade

Hoof Care on Parade

Greg Martin, CJF, of Boerne, Texas, takes the unique approach of marketing his hoof-care practice with a Christmas parade float in Boerne and Comfort, Texas. The award-winning float boasts a variety of surprising features.

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Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
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From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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