Frank Lessiter

Frank Lessiter

Frank Lessiter founded Lessiter Media in 1981 and has spent more than 50 years in the agricultural and equine publishing business. He still oversees all of the company's publications as Chairman and Editorial Director, with an Emphasis on American Farriers Journal and No-Till Farmer magazines.

Contact: lessitef@lesspub.com

ARTICLES

25 Years!

In March 1975, Henry Heymering mailed the first issue of American Farriers Journal. Both the original 8-page magazine (reprinted in its entirety on pages 67 to 74) and the shoeing industry have come a long way over the past 25 years.
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Sell!

By selling only two hoof care products to shoeing clients, you could add $17,512 to annual shoeing business profits
If you have the attitude that you can’t be bothered selling hoof care products to shoeing customers, Tom Rupnow maintains you are passing up a golden opportunity.
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Biggest Convention Ever!

The largest crowd to ever attend an American Farrier’s Association annual convention was on hand in “Bluegrass Country”
With 1,754 farrier industry people in Lexington, Ky., in early March for the 28th annual American Farrier’s Association convention, it was definitely the place to be to pick up the latest shoeing ideas, see the latest products and talk shop with other horseshoers from around the country and 26 foreign countries.
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Fish Hook Nailing

For a horse with damaged hooves, this unique nailing technique may be a life-saver. And it’s also got plenty of potential for nailing shoes on normal horses

 Hooked is the way Joe Vass readily describes his belief in the fish hook nailing technique he uses to hold shoes on horses he deals with on a daily basis.


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Florida... Where Winter Shoeing Is Jumping

There's plenty of excitement and shoeing work when 4,000 horses, 5,000 participants and 228 farriers head to southern Florida for the winter equestrian season.
WHEN TEMPERATURES dip below the freezing mark in the northern states, hundreds of thousands of retired folks head for Florida for anywhere from a week to a few months to enjoy the warm winter weather.
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What's New, What's Hot?

Check out these products of special interest to farriers from the annual meeting of the American Association of Equine Practitioners

WALKING DOWN THE trade shoe aisles during the recent American Association of Equine Practitioners annual meeting in December, a number of new products of interest to farriers caught the eye of American Farriers Journal staffers. 


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