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Frank Lessiter

Frank Lessiter

Frank Lessiter founded Lessiter Media in 1981 and has spent more than 50 years in the agricultural and equine publishing business. He still oversees all of the company's publications as Chairman and Editorial Director, with an Emphasis on American Farriers Journal and No-Till Farmer magazines.

Contact: lessitef@lesspub.com
Articles

ARTICLES

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Free At Last!

Turning a low-cost horse trailer into a shoeing rig lets this farrier use his truck for many other purposes
By Frank Lessiter posted on June 11, 2015 | Posted in Business Practices
Several years ago, Dave Ferguson decided he no longer wanted to dedicate an expensive pickup truck 100% to shoeing work. As a result, the Cambridge, Md., shoer switched to a shoeing trailer that he could unhook when he wanted to use the truck for other purposes.
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Frank Lessiter
From the Desk of AFJ

Welcome To The New AmericanFarriers.com

By Frank Lessiter posted on April 10, 2015 | Posted in Education
In early April, we officially unveiled a completely redesigned website. Featuring a clean, organized look with easy-to-browse content, the AmericanFarriers.com website will be the largest depository of equine footcare news and insights found anywhere on the Internet, with years of American Farriers Journal magazine content and containing all of the stories that have appeared in our bi-weekly Hoof-Care Insider e-newsletter.
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Find A Place For Synthetics In Your Shoeing Arsenal

Sometime in its lifetime, every horse may benefit from wearing a synthetic shoe
By Frank Lessiter posted on April 1, 2015 | Posted in Therapeutic Shoeing
Even if you've relied extensively on steel and aluminum shoes for years, maybe it's time to take a break from tradition. By carrying a few synthetic shoes in your rig, you might come up with a few innovations to deal with troublesome footcare concerns that occasionally show up with some of the horses you regularly work with.
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Horse Owners Want More Footcare Details

Recent surveys reveal significant differences between what farriers believe clients are seeking in terms of information and what horse owners really want
By Frank Lessiter posted on March 1, 2015 | Posted in Business Practices
Results from two recent American Farriers Journal surveys indicate horse owners want considerably more hoof-care information than many farriers are providing. The owners also urged farriers to improve communications, get tougher on collecting past due payments and start accepting credit cards.
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Web-Exclusive Feature

Horse Owners are Asking for More Footcare Details

By Frank Lessiter posted on March 1, 2015 | Posted in Clients
As described in detail on pages 24 and 25 of the March 2015 issue of American Farriers Journal, several recent surveys reveal significant differences between what farriers believe clients are seeking in terms of footcare information and what horse owners say they really want.
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Be Part Of The "Great American Horse Drive"

By Frank Lessiter posted on February 27, 2015 | Posted in Education, Equipment, Shoeing
Here's your chance to be part of an extraordinary journey while galloping at full speed on one of the old West's famous ranching traditions. Thanks to the sponsorship of Life Data Labs, this amazing four-part video series from American Farriers Journal takes you along as a visitor on a horse drive that the Sombrero Ranch has been conducting in northwestern Colorado for more than 50 years.
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Know What It Costs You To Trim And Shoe

By Frank Lessiter posted on December 15, 2014 | Posted in Trimming
While a new farrier’s top priority is the care of hooves, you’ve got to be equally concerned with earning a living and dealing with the numerous business aspects of the profession. This means knowing what it really costs you to trim and shoe horses.
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Videos

Hoof Care on Parade

Hoof Care on Parade

Greg Martin, CJF, of Boerne, Texas, takes the unique approach of marketing his hoof-care practice with a Christmas parade float in Boerne and Comfort, Texas. The award-winning float boasts a variety of surprising features.

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Top Directory Listings
Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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