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The Hoof-Care Bottom Line

Raising Your Rates and Keeping Your Customers

By Esco Buff posted on January 1, 2012 | Posted in Business Practices
Do you break into a sweat at the very thought of raising your rates and having to tell loyal customers that you’re going to have to start charging them more? The biggest fear for many farriers is that many of their customers will walk away if they add even a tiny increase to their current prices.
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The Hoof-Care Bottom Line

10 Ways to Advance Your Business

Investing in business education will help you run your farrier business more efficiently, more effectively and more economically
By Esco Buff posted on November 1, 2011 | Posted in Business Practices, Education
Many small business owners don't succeed due to a lack of understanding on how to effectively run their operations.
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The Hoof-Care Bottom Line

Five Stages of Farrier Development

Each step on the ladder of a hoof-care career comes with its own set of characteristics and challenges
By Esco Buff posted on July 1, 2011 | Posted in Business Practices, Education
While farriery is an age-old and attractive profession, relatively little attention has been devoted to the professional development of farriers. Planning for professional growth is an important part of our personal and professional responsibility.
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The Hoof-Care Bottom Line

Profit Margin's Place in your Shoeing Business

Understanding this formula will help you see how much of what you charge for your work actually stays in your pocket
By Esco Buff posted on March 1, 2011 | Posted in Business Practices
Profit margin is an excellent tool for tracking how much your farrier business is making, for making internal price comparisons, for determining how much you charge, and for helping make customer determinations.
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The Hoof-Care Bottom Line

More on the Stages of Farrier Development

Professional growth can be pursued and enhanced through a systematic completion of accomplishments
By Esco Buff posted on January 9, 2011 | Posted in Business Practices, Education
Movement from career stage to career stage is the essence of career development. We move to a new career stage by meeting certain needs that are characteristic of our current career stage. We then select opportunities that best help us meet those needs.
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The Hoof-Care Bottom Line

Of Prices, Profits and Markups

Understanding how much you need to charge for your products and services is vital to the success of your farrier business
By Esco Buff posted on January 4, 2011 | Posted in Business Practices
The ultimate reason for developing a successful pricing system is to make a profit from your work and the products you sell. The amount of profit you’ll realize depends on your costs, selling price, the number of products sold and/or the amount of service rendered.
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Remembering Red Renchin with Mark Ellis: Part 3

Remembering Red Renchin with Mark Ellis: Part 3

In this episode, Mark Ellis, a Wisconsin farrier who learned the ropes with Renchin, recalls Red’s relationships with area veterinarians, his legacy and the second career as American Farriers Journal’s technical editor.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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