What is your top career highlight? Maybe it is a particular case in which you helped the horse overcome a tough injury and return to work. Maybe it is a horse that won a significant race or show thanks to your footcare. Is it the first time you earned money shoeing a horse?

For the farrier industry, poor communication with clients remains a top issue that may significantly damage a practice. It can lead to the loss of business that’s severe enough to cripple one’s livelihood. Clients and prospects often cite “not returning a phone call” as their main gripe with farriers. Many of those offended fail to realize that the inactivity is intentional.