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Articles by Jeff Cota

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A World Cup Education

Jason Critton’s farrier team embraces the chance to learn from some of the best at the FEI jumping and dressage finals
By Jeff Cota posted on July 3, 2017 | Posted in Clients, Disciplines & Breeds, Education, Shoeing, Therapeutic Shoeing
It would be easy to sit around as a horse show farrier and collect a paycheck while waiting for something to happen. After all, there’s a fair amount of down time, and it would be a nice break after shoeing scores of horses the previous week.
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Putting Service in Customer Service

East Texas farrier thrives by embracing marketing and good business practices
By Jeff Cota posted on July 3, 2017 | Posted in Business Practices, Clients, Disciplines & Breeds, Education, Diseases, Lamenesses
At his core, Ralph Hampton is a farrier. Not like Jack is in construction or Jill is an administrator. The Rosevine, Texas, shoer is a throwback to the days when a farrier fulfilled an important role in a small rural town. “This is not something you do for a living,” he says. “This is something you do for life.”
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Making His Mark As A Cutting Horse Shoer

Texas farrier Jake Whitman draws from his time as a trainer to keep these athletes going
By Jeff Cota posted on June 7, 2017 | Posted in Anatomy, Clients, Disciplines & Breeds, Education, Diseases, Lamenesses, Therapeutic Shoeing
There’s something satisfying about watching a cutting horse doing its job well. The speed, agility and balance of the horse to mirror a cut cow as it desperately tries to return to the safety of its herd is mesmerizing and thrilling all at once.
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A Different Point Of View

Wisconsin farrier experiments with video to learn more about equine gaits
By Jeff Cota posted on May 15, 2017 | Posted in Anatomy, Diseases, Lamenesses, Shoeing, Trimming
Thanks to advancing technology, it’s never been easier or more efficient for farriers to utilize video in their hoof-care practice. According to the exclusive 2016 Farrier Business Practices Survey conducted by American Farriers Journal, 54% of farriers use a smartphone to record video in their practice, a 3% increase from the 2014 study.
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Hoof Care on Parade

Hoof Care on Parade

Greg Martin, CJF, of Boerne, Texas, takes the unique approach of marketing his hoof-care practice with a Christmas parade float in Boerne and Comfort, Texas. The award-winning float boasts a variety of surprising features.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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