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Articles by Jeff Cota

Successful Farrier Website Owners Offer Helpful Tips

Internet sites remain an easy and affordable option to promote your hoof-care practice
By Jeff Cota posted on October 31, 2014 | Posted in Business Practices
In today's tech savvy culture, it's something of a rarity to discover a business that's not taking advantage of the near necessity of the Internet to boost the bottom line. Yet, many farriers remain steadfast in relying on word of mouth to build their clientele.
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Farriers Offer Valuable Apprenticeship Insights

Hoof-care professionals detail payment methods, advantages and disadvantages of teaching apprentices in new one-of-a-kind survey
By Jeff Cota posted on October 31, 2014 | Posted in Education
More farriers across the country are increasing their production, enduring less physical stress and in turn boosting the industry, all after making one decision - hiring an apprentice. As a result, some show their appreciation with generous compensation.
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From the Desk of AFJ

It's Time for a Little Constructive Criticism

Criticism creates a very definite reaction when it’s offered
By Jeff Cota posted on October 23, 2014 | Posted in Business Practices, Education

Criticism creates a very definite reaction when it's offered.The best farriers evaluate their own work, and more often than not, find flaws in each job. The judging starts to get tricky, though, when others offer their 2 cents.


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Hoof Care on Parade

Hoof Care on Parade

Greg Martin, CJF, of Boerne, Texas, takes the unique approach of marketing his hoof-care practice with a Christmas parade float in Boerne and Comfort, Texas. The award-winning float boasts a variety of surprising features.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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