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Articles by Lisa Kemp

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No Foot, No Farrier

Evaluating what to wear on your own two feet? It’s more complicated than you might think
By Lisa Kemp posted on May 1, 2013 | Posted in Safety & Healthcare
With 26 bones, 33 joints and more than 100 ligaments, tendons and muscles, the human foot has a lot of places where things can go wrong.
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Ideas on Building and Maintaining a Brand

Two marketing-savvy farriers share how they’ve developed brands to represent their practices
By Lisa Kemp posted on March 1, 2013 | Posted in Business Practices
The brand of a business is the sum total of its services, marketplace reputation, day-to-day practices, ability to get the job done and meet the customer’s expectations. In a nutshell, it’s how existing and potential clients understand what you do and how you can help them.
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Branding Your Farrier Practice for Success Down the Road

Branding may be one of those marketing buzzwords, but applying its basic concepts to a farrier practice can pay off
By Lisa Kemp posted on January 1, 2013 | Posted in Business Practices
A livestock brand is a mark unique to the owner, allowing the animal to be instantly recognizable as property. A business brand serves a similar purpose - it lets potential customers quickly assess who and what you're all about and whether your services or products are a good fit for their needs.
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Horseshoeing Habits and Hardships

How Your Environment and Equipment Affect Your Health Down the Road

A long career in farriery means it is never too early to evaluate the tools and environment of your work
By Lisa Kemp posted on January 1, 2013 | Posted in Business Practices, Equipment
The conditions you work in can either support you in having a healthy, well-functioning body, or it can exhaust and possibly even harm you. While some aspects of the working environment might be out of your hands, taking thoughtful, respectful action may allow you to influence or even directly control many labor-saving variables.
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Horseshoeing Habits and Hardships

What You're Doing Today Affects Your Health Down the Road

Repetitive stresses, poor work habits and small injuries build up over time, creating damage you’re not aware of until it’s too late
By Lisa Kemp posted on December 1, 2012 | Posted in Safety & Healthcare
Not visualized in the diagram, but located at the wrist, your median nerve supplies feeling and movement to areas of your hand. Neurosurgeon James Warson, horseman and author of The Rider’s Pain-Free Back, says he’s always mindful of what he refers to as the three basic principles of life.
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How Efficient is Your Shoeing Rig?

Improving workflow and organization with your shoeing body or trailer can result in longevity and financial benefits for your hoof-care practice.
By Lisa Kemp posted on September 1, 2012 | Posted in Equipment
The layout of your rig and accessibility of your supplies and equipment contribute to your overall productivity. Being efficient in your rig's design and use does more than save you time in your day and make things easier on your body.
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Hoof Care on Parade

Hoof Care on Parade

Greg Martin, CJF, of Boerne, Texas, takes the unique approach of marketing his hoof-care practice with a Christmas parade float in Boerne and Comfort, Texas. The award-winning float boasts a variety of surprising features.

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Top Directory Listings
Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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