Items Tagged with 'business practices'

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From The Desk Of AFJ

Follow the 'Golden Rule' When Setting Your Footcare Prices

The ideal pricing spot is in the middle of the top one-third of the prices charged by farriers in your area
When it comes to setting prices, everyone has a different approach. Advertising copywriter and marketing consultant Bob Bly follows the golden rule that says you should do unto others as you want others to do unto you. What hoof-care pricing structure do you follow?
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Indiana farrier Cody Bogard shares his strategy for increasing hoof-care clients

Hiring a dedicated marketing person lets farrier focus on the equine foot while growing his business
When Cicero, Ind., farrier Cody Bogard started shoeing a little over 10 years ago, his mentors told him not to worry about getting clients. He would have plenty of work in a couple of years if he did two things: show up on time and return phone calls.
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From the Desk of AFJ

$300 for a Shoeing Job?

Editor’s note: Using an inflation calculator, the 1899 rate for the four new shoes and two pads would grow from $5 to nearly $150 in today’s buying power.
To some this is just an old invoice. But as a farrier, I see the history of our trade. It also tells me of the value of a farrier. The invoice on this page is from services performed by farrier Daniel Ward for the New York City Fire Department. These horses would pull the fire engine.
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2015 International Hoof-Care Summit

40 Ideas In 40 Minutes: Improving Income, Efficiency And Business Practices

There are endless ways to improve your practice. An idea of improved efficiency can save your time and health. A business tip may help you keep more of your hard-earned money. Often, great ideas in these areas come from other farriers who have picked them up along the way. Todd Allen of Vandergrift, Pa., Matt Cooper of Cleveland, Texas; and David Nicholls of West Sussex, England, will present their ideas for you to implement into your practice as soon as you get home. This fast-paced session allows each presenter 1 minute for each idea, so the presenters can cover as many ideas as possible in the time allowed.
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