Items Tagged with 'business practices'

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Footcare & Farrier Business Insights

Each week our editors will bring you data we collected in our 2024 American Farriers Journal Business Practices Survey. Continue reading below for our first update and check back weekly for the next set of information.
Each week our editors will bring you data we collected in our 2024 American Farriers Journal Business Practices Survey. Check back weekly for our latest update.
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Why Do Farriers Fire Clients?

Check out the results of our December poll and learn how & why farriers break the news
Regardless of why farriers, vets or other equine professionals choose to let go of clients, ultimately their goal is to protect themselves and the horse. And while the majority of clients are responsible and respectful, it’s crucial to know how to handle difficult situations.
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From The Desk Of AFJ

Follow the 'Golden Rule' When Setting Your Footcare Prices

The ideal pricing spot is in the middle of the top one-third of the prices charged by farriers in your area
When it comes to setting prices, everyone has a different approach. Advertising copywriter and marketing consultant Bob Bly follows the golden rule that says you should do unto others as you want others to do unto you. What hoof-care pricing structure do you follow?
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Indiana farrier Cody Bogard shares his strategy for increasing hoof-care clients

Hiring a dedicated marketing person lets farrier focus on the equine foot while growing his business
When Cicero, Ind., farrier Cody Bogard started shoeing a little over 10 years ago, his mentors told him not to worry about getting clients. He would have plenty of work in a couple of years if he did two things: show up on time and return phone calls.
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