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$300 for a Shoeing Job?

Editor’s note: Using an inflation calculator, the 1899 rate for the four new shoes and two pads would grow from $5 to nearly $150 in today’s buying power.
By Richard Becker posted on January 6, 2018 | Posted in Business Practices, Clients
To some this is just an old invoice. But as a farrier, I see the history of our trade. It also tells me of the value of a farrier. The invoice on this page is from services performed by farrier Daniel Ward for the New York City Fire Department. These horses would pull the fire engine. A client of mine gave it to me after she had bought it for 50 cents at a yard sale in New York state.
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Farrier Quick Takes

[Video] Pricing Structure

September 26, 2013 | Posted in Business Practices, Education
Farrier Scott Hershowitz (Oak Bluffs, Mass.) talks about why he re-thought his pricing after attending the International Hoof-Care Summit. He also goes into what type of pricing structure he uses.
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Frank Lessiter
From the Desk of AFJ

Start Thinking About Raising Prices for 2013

Data gathered from across the country for the 2012 Farrier Business Practices survey can help you make effective pricing decisions for the coming year
By Frank Lessiter posted on October 19, 2012 | Posted in Business Practices

Data gathered from across the country for the 2012 Farrier Business Practices survey can help you make effective pricing decisions for the coming year.


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The Hoof-Care Bottom Line

Raising Your Rates and Keeping Your Customers

By Esco Buff posted on January 1, 2012 | Posted in Business Practices
Do you break into a sweat at the very thought of raising your rates and having to tell loyal customers that you’re going to have to start charging them more? The biggest fear for many farriers is that many of their customers will walk away if they add even a tiny increase to their current prices.
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The Hoof-Care Bottom Line

Of Prices, Profits and Markups

Understanding how much you need to charge for your products and services is vital to the success of your farrier business
By Esco Buff posted on January 4, 2011 | Posted in Business Practices
The ultimate reason for developing a successful pricing system is to make a profit from your work and the products you sell. The amount of profit you’ll realize depends on your costs, selling price, the number of products sold and/or the amount of service rendered.
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The Hoof-Care Bottom Line

Increasing the Income of Your Farrier Business

There are more ways to bring in additional money than just by boosting your shoeing prices
By Esco Buff posted on April 1, 2010 | Posted in Business Practices
Cutting expenses and investing wisely are good methods for improving your hoof-care business's bottom line. However, there are also many other ways to earn more money or increase your business income. Just as with cutting expenses, it takes a little imagination for any business to increase income, especially in these challenging economic times.
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Double-Barreled Hoof-Care Advice

Dealing With Scheduling, Pricing Obstacles

It’s never easy to deal with clients who want to stretch out hoof-care schedules or object to additional costs
By Chris Gregory and Rick Burten posted on January 1, 2009 | Posted in Shoeing, Trimming

At last winter’s fifth annual International Hoof-Care Summit in Cincinnati, two veteran farriers tackled a number of frequently asked questions about the footcare industry. For the second straight year, this “Point/Counterpoint” discussion proved to be among the highlights of this annual event.


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Hoof Care on Parade

Hoof Care on Parade

Greg Martin, CJF, of Boerne, Texas, takes the unique approach of marketing his hoof-care practice with a Christmas parade float in Boerne and Comfort, Texas. The award-winning float boasts a variety of surprising features.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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