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Indiana farrier Cody Bogard shares his strategy for increasing hoof-care clients

Hiring a dedicated marketing person lets farrier focus on the equine foot while growing his business
By Kristen Kubisiak posted on November 4, 2019 | Posted in Business Practices, Clients, Education
When Cicero, Ind., farrier Cody Bogard started shoeing a little over 10 years ago, his mentors told him not to worry about getting clients. He would have plenty of work in a couple of years if he did two things: show up on time and return phone calls.
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Putting Service in Customer Service

East Texas farrier thrives by embracing marketing and good business practices
By Jeff Cota posted on July 3, 2017 | Posted in Business Practices, Clients, Disciplines & Breeds, Education, Diseases, Lamenesses
At his core, Ralph Hampton is a farrier. Not like Jack is in construction or Jill is an administrator. The Rosevine, Texas, shoer is a throwback to the days when a farrier fulfilled an important role in a small rural town. “This is not something you do for a living,” he says. “This is something you do for life.”
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Marketing Your Practice Made Easy

Incorporate intangibles into your everyday work to boost clientele
By Jeff Cota posted on January 2, 2017 | Posted in Business Practices, Clients
Attracting clients can be difficult for any service-oriented business. Plying your trade in a relatively small niche market, such as equine hoof care, can make those challenges even greater — especially when you’re launching a new practice or starting over in a new area.
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Frankly Speaking

Reputations Suffer When Facebook Goes Awry

By Jeremy McGovern posted on April 1, 2015 | Posted in Business Practices
Among social media sites, Facebook far and away is the most popular among farriers. In part, this popularity is based on two benefits of Facebook: promoting businesses on a local level and discussing footcare with peers on an international stage. But there is a responsibility to conduct oneself as a professional on Facebook to protect that business.
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Your Best Business Tool?

With increased functionality, efficiency capabilities and widespread usage, adding a smartphone in your farrier practice may no longer be a choice
By Lisa Kemp posted on November 1, 2011 | Posted in Business Practices
The days of being inaccessible while on the road are behind us, as is the era of mobile phone contraptions as large and heavy as brick-filled suitcases.
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Hoof Care on Parade

Hoof Care on Parade

Greg Martin, CJF, of Boerne, Texas, takes the unique approach of marketing his hoof-care practice with a Christmas parade float in Boerne and Comfort, Texas. The award-winning float boasts a variety of surprising features.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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