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Using A Marketing Plan To Promote Your Practice

Strategic planning combined with outside resources can help promote and grow your farrier practice
By Rachael Kane posted on November 6, 2017 | Posted in Business Practices
There is no argument that farriery is a male-dominated industry. Being female is part of my experience as a farrier. To give you a bit of context, in Aus­tralia we have trimming schools filled with female recruits.
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Successful Farrier Website Owners Offer Helpful Tips

Internet sites remain an easy and affordable option to promote your hoof-care practice
By Jeff Cota posted on November 1, 2014 | Posted in Business Practices
In today's tech savvy culture, it's something of a rarity to discover a business that's not taking advantage of the near necessity of the Internet to boost the bottom line. Yet, many farriers remain steadfast in relying on word of mouth to build their clientele.
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Farriery and the iPad: A Good Fit?

Having each taken one of Apple’s sleek iPads for a ride-along, two tech-savvy shoers see new possibilities for fellow farriers
By Jesse Koehler posted on September 1, 2010 | Posted in Business Practices, Equipment
Every farrier knows the importance of regular maintenance for keeping a foot healthy and a horse happy. In the same way, a farrier’s business must be kept up-to-date to prosper and to stay competitive.
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The Hoof-Care Bottom Line

Increasing the Income of Your Farrier Business

There are more ways to bring in additional money than just by boosting your shoeing prices
By Esco Buff posted on April 1, 2010 | Posted in Business Practices
Cutting expenses and investing wisely are good methods for improving your hoof-care business's bottom line. However, there are also many other ways to earn more money or increase your business income. Just as with cutting expenses, it takes a little imagination for any business to increase income, especially in these challenging economic times.
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Become a Web-Savvy Farrier

Learning to use the Internet will help you become a more informed and profitable farrier
By Red Renchin posted on November 1, 2008 | Posted in Business Practices
Renchin strongly suggests you use an accounting program like Quicken. In addition to software you can load on your machine, the company offers a Web-based interface.
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Andrew Elsbree

Dealing With the Web-Wise Horse Owner

Today’s farriers need to realize second opinions are just a mouse-click away
By Pat Tearney posted on November 1, 2007 | Posted in Business Practices

Some farriers wear the fact that they aren’t computer savvy like a badge of honor.

But like it or not, shoers in this day and age are going to be dealing with the Internet and the World Wide Web — even if they never put their fingers on a keyboard or place their palm over a computer mouse.


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Celebrating the 50th Anniversary

Celebrating the 50th Anniversary

American Farriers Journal is excited and honored to celebrate its 50th anniversary of publishing the hands-on magazine for hoof-care professionals. Learn more about our special edition, which comes out in December 2024.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
KAWELL 2023.jpg

Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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