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Using A Marketing Plan To Promote Your Practice

Strategic planning combined with outside resources can help promote and grow your farrier practice
By Rachael Kane posted on November 6, 2017 | Posted in Business Practices
There is no argument that farriery is a male-dominated industry. Being female is part of my experience as a farrier. To give you a bit of context, in Aus­tralia we have trimming schools filled with female recruits.
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Use Your Rig To Boost Your Bottom Line

Farriers share ideas for cutting costs and generating revenue
By Jeff Cota posted on May 15, 2017 | Posted in Business Practices, Clients, Equipment
You work hard to make a living with your farrier rig. Perhaps it’s time to allow your rig to do some of the heavy lifting. There are a number of ways to let your rig shoulder the economic load including charging for your time behind the wheel, advertising and selling products.
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Marketing Your Practice Made Easy

Incorporate intangibles into your everyday work to boost clientele
By Jeff Cota posted on January 2, 2017 | Posted in Business Practices, Clients
Attracting clients can be difficult for any service-oriented business. Plying your trade in a relatively small niche market, such as equine hoof care, can make those challenges even greater — especially when you’re launching a new practice or starting over in a new area.
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Q&A

New Location

January 11, 2013 | Posted in Business Practices
If you have moved or were to move to a new location, how would you go about establishing your new practice? Would you begin working on this prior to your arrival?
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Make Shoeing a Business, Not an Alternative Lifestyle

Freedom is great, but you have to manage your income and expenses to earn a long career and a comfortable retirement
By Ron Perszewski posted on November 1, 2006 | Posted in Business Practices

Even if you love shoeing for a living, remember that you’re in it for the money, warns farrier Brian Robertson of Owosso, Mich. “When you wake up in the morning, you have got to be a businessman; from the minute you wake up until the minute you are off the clock,” he says.


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Reading Between The Lines

A Glossary Of Terms For Horse Buyers

Working in the world of horses, moving from stable to stable, farriers have the knowledge to offer insights about horses that clients are considering buying.
November 1, 2003 | Posted in Clients

So one of your clients is looking to buy another horse? And you’ve been asked for advice? It’s no wonder.


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free clinic

Free Clinic And A Free Shoeing Equals More Clients

California farrier Nigel Starkey has an innovative way of combining advertising with education
By Michael Austin posted on March 1, 2003 | Posted in Education
The crowd gathers in a barn on a Saturday or Sunday morning in southern California. It’s a group of horse owners who are looking for answers to their hoof questions, who want to learn more about their horses’ feet or who are looking for a new shoer. But, no matter the reason, they’re all here to see one person — Nigel Starkey.
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Celebrating the 50th Anniversary

Celebrating the 50th Anniversary

American Farriers Journal is excited and honored to celebrate its 50th anniversary of publishing the hands-on magazine for hoof-care professionals. Learn more about our special edition, which comes out in December 2024.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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