Items Tagged with 'Lisa Kemp'

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Award-Winning Hoof-Care Content

American Farriers Journal consistently delivers high-quality hoof-care content as evidenced by the sampling of award-winning content listed here.
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No Foot, No Farrier

Evaluating what to wear on your own two feet? It’s more complicated than you might think
With 26 bones, 33 joints and more than 100 ligaments, tendons and muscles, the human foot has a lot of places where things can go wrong.
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Ideas on Building and Maintaining a Brand

Two marketing-savvy farriers share how they’ve developed brands to represent their practices
The brand of a business is the sum total of its services, marketplace reputation, day-to-day practices, ability to get the job done and meet the customer’s expectations. In a nutshell, it’s how existing and potential clients understand what you do and how you can help them.
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The Farrier Apprentice

Making The Most Of An Apprenticeship

A good work ethic coupled with the enthusiasm and ability to learn will always serve apprentices well
In the March 2012 issue of American Farriers Journal, we looked at apprenticing and internships from the view of the mentoring farrier and business owner.
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What To Do When Insects Are Bugging You

By educating your clients, you can train them to be part of the solution in battling flying pests
Flies and other winged insects are part of our world, with their own place and function in nature’s ecology. Still, that’s a small consolation when they’re biting you or the horse you’re working on.
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Rig Safety is Every Farrier's Business

From proper propane storage to solid driving practices, ensure safety when traveling from client to client
The slogan “safety is everybody’s business” is a common one, but if you’re the business owner, you can also add “the buck stops here” when it comes to shoeing rig safety. If you’re not paying attention to it, who is?
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10 Questions to Answer Before Buying a Shoeing Rig

Thoughtful research and planning are crucial when selecting a new shoeing rig. Whether it's your first truck or trailer, an upgrade to accommodate a new aspect of your practice, a second rig to use part-time in another state or the "dream rig" you've been wanting for years, mapping out what you like is a good way to get exactly what you need and avoid buyer's remorse.
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