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Marketing Your Practice Made Easy

Incorporate intangibles into your everyday work to boost clientele
By Jeff Cota posted on January 2, 2017 | Posted in Business Practices, Clients
Attracting clients can be difficult for any service-oriented business. Plying your trade in a relatively small niche market, such as equine hoof care, can make those challenges even greater — especially when you’re launching a new practice or starting over in a new area.
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Frank Lessiter
From The Desk Of AFJ

Hanging Out With Farriers Pays Off For Vets

By Frank Lessiter posted on December 7, 2012 | Posted in Business Practices

Earlier this week, an equine veterinarian stopped at the American Farriers Journal trade show exhibit during the annual meeting of the American Association of Equine Practitioners in Anaheim, Calif. In our 10-minute conversation, she explained how she works closely with farriers in her area and how it has led to increased health-care income for her practice.


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Shoeing For A Living

Vet Clinic Shoeing

California farrier Blake Brown enjoys working as part of an equine-health team
By Pat Tearney posted on September 1, 2001 | Posted in Shoeing
When Blake Brown agreed to start providing shoeing services to the Loomis Basin Veterinary Clinic, Large Animal Services near his home in Penryn, Calif., he and the clinic’s staff agreed that one day a week would fill their needs.
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Hoof Care on Parade

Hoof Care on Parade

Greg Martin, CJF, of Boerne, Texas, takes the unique approach of marketing his hoof-care practice with a Christmas parade float in Boerne and Comfort, Texas. The award-winning float boasts a variety of surprising features.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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