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Shop Talk: March 2018

March 10, 2018 | Posted in Business Practices, Education
FEI Taps AAPF/IAPF As Farriers For 2018 World Equestrian Games The American and International Associa­tions of Professional Farriers (AAPF/IAPF) will serve as the emergency farrier service providers for the FEI World Equestrian Games (WEG) Tryon 2018 at Tryon International Equestrian Center in Mill Spring, N.C.
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Use Your Rig To Boost Your Bottom Line

Farriers share ideas for cutting costs and generating revenue
By Jeff Cota posted on May 15, 2017 | Posted in Business Practices, Clients, Equipment
You work hard to make a living with your farrier rig. Perhaps it’s time to allow your rig to do some of the heavy lifting. There are a number of ways to let your rig shoulder the economic load including charging for your time behind the wheel, advertising and selling products.
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Ideas on Building and Maintaining a Brand

Two marketing-savvy farriers share how they’ve developed brands to represent their practices
By Lisa Kemp posted on March 1, 2013 | Posted in Business Practices
The brand of a business is the sum total of its services, marketplace reputation, day-to-day practices, ability to get the job done and meet the customer’s expectations. In a nutshell, it’s how existing and potential clients understand what you do and how you can help them.
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Videos

Remembering Red Renchin with Mark Ellis: Part 3

Remembering Red Renchin with Mark Ellis: Part 3

In this episode, Mark Ellis, a Wisconsin farrier who learned the ropes with Renchin, recalls Red’s relationships with area veterinarians, his legacy and the second career as American Farriers Journal’s technical editor.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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