Articles Tagged with ''Mike Hayward''

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Ideas on Building and Maintaining a Brand

Two marketing-savvy farriers share how they’ve developed brands to represent their practices
The brand of a business is the sum total of its services, marketplace reputation, day-to-day practices, ability to get the job done and meet the customer’s expectations. In a nutshell, it’s how existing and potential clients understand what you do and how you can help them.
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Mike Hayward

There's Just a Little More to Balance

New farrier finds similarities to former career training and trimming elephants
Even in a profession known for unlikely beginnings, Mike Hayward’s route to becoming a farrier is unusual. Before he turned to shoeing horses, Hayward, a native of Somerset, England, was the head elephant trainer for the Blue Unit at the Ringling Brothers Barnum & Bailey Circus.
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