Clients

Reading Between The Lines

A Glossary Of Terms For Horse Buyers

Working in the world of horses, moving from stable to stable, farriers have the knowledge to offer insights about horses that clients are considering buying.

So one of your clients is looking to buy another horse? And you’ve been asked for advice? It’s no wonder.


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Can You Put that in Writing

Can You Put That In Writing?

Spoken communication can reflect a casual comfort with clients, but it can also leave room for problems. A well-crafted note might make your work easier.

Every farrier has experienced it during his or her career: You tell a client something, and he or she hears something completely different.


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Educating Your Clients

Here are some of the best techniques, products and teaching tools that farriers are utilizing to help answer customer questions

It can be frustrating when you’re trying to explain a hoof-care problem to a client and they just stare back at you blankly.


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Online With The Farriers' Forum

Teaching a horse “shoeing manners”
I recently received a package in the mail from a nationally famous trainer that said if a horse doesn’t do seven specific things, he isn’t broke. This list failed to mention anything about training horses to stand still for a farrier. I wrote the trainer, but haven’t heard back from him and probably won’t.
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Briefings

Anytime a prospective customer asks Brent Brown to shoe a horse, he immediately tells them the cost.
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