Business Practices

The Hoof-Care Bottom Line

Benchmarks of Professionalism

There’s more to being regarded as a hoof-care professional than simply taking care of horses’ feet and leaving a bill
In our industry and many others, the word profession and professional are used to describe a variety of things.
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Three Chimneys Presents Good News Friday: Foot Crazy

Trainer Todd Pletcher appears to have a formidable hand going into this year's Kentucky Derby. Or should we say foot?? If Pletcher wins his second Derby in four years, the man who takes care of his horse's feet will be one of the first people he thanks. Like everyone has said for years, no hoof, no horse, or no foot, no horse. That's really true at the end of the day, said Pletcher. I don't think you can even calculate how important having a good blacksmith is. By all accounts, Pletcher's blacksmith, Ray Amato Sr., is one of the best in the business. And you'd be hard-pressed to find a backstretch worker who relishes going to work more than Amato, even though he's been doing the same thing for 65 years.
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Frank Lessiter
From The Desk Of AFJ

What's Your Pricing Strategy?

With the hoof-care season about to hit full stride, many farriers have already raised their trimming and shoeing prices for the coming year. And if you haven't already done so, now's a good time to think about the impact higher supply costs can have on the need for boosting your prices.


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Pat Tearney
From The Desk Of AFJ

5 Areas Where Hoof-Care Businesses Fall Down?

I'm currently working on writing a Shoeing For A Living article for the May/June issue of American Farriers Journal. Red Renchin and I spent 1 day and part of another, with Jimmy Gore, a shoeing veteran of 39 years, who lives and works in the Baton Rouge, La., area.
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