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Ideas on Building and Maintaining a Brand

Two marketing-savvy farriers share how they’ve developed brands to represent their practices
By Lisa Kemp posted on March 1, 2013 | Posted in Business Practices
The brand of a business is the sum total of its services, marketplace reputation, day-to-day practices, ability to get the job done and meet the customer’s expectations. In a nutshell, it’s how existing and potential clients understand what you do and how you can help them.
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Shoeing for a Living

Who Are You Working For?

A day spent with Illinois farrier Tom Rock reinforces that a successful hoof-care practice is built on a commitment to providing footcare on an individual horse’s basis and solid business practices
By Jeremy McGovern posted on March 1, 2013 | Posted in Business Practices
Tom Rock, like other farriers, is a strong advocate of pursuing hobbies and interests outside of the equine world. He’s a knowledgeable farrier and a solid horseman, but says if you don’t “get away” from it once in a while, you’ll burn out. The Wadsworth, Ill., farrier has a few pursuits outside of farriery to relax — chief among these being golf.
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Rising Shoeing Star

Three Farriers Recognized As Future Footcare Leaders

A trio of horseshoers who have developed excellent footcare businesses 3 years after graduating from horseshoeing school were honored at the 2013 International Hoof-Care Summit
By Frank Lessiter posted on March 1, 2013 | Posted in Business Practices
Three young horseshoers were recognized for outstanding career progress in the equine footcare field during the 10th International Hoof-Care Summit in Cincinnati, Ohio. These individuals were named as Rising Shoeing Stars in a program that promotes the importance of further footcare education while encouraging young shoers to succeed in their careers.
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Farrier Education: Heartland Horseshoeing School

Farrier Education: Heartland Horseshoeing School

Farriery requires knowledge and skills to provide proper equine hoof care. In this series, sponsored by VICTORY, American Farriers Journal visits Heartland Horseshoeing School in Lamar, Mo. In this edition, Chris Gregory discussed his journey to becoming an educator, his focus in teaching farrier students and the state of farrier education.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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