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Branding Your Farrier Practice for Success Down the Road

Branding may be one of those marketing buzzwords, but applying its basic concepts to a farrier practice can pay off
By Lisa Kemp posted on January 1, 2013 | Posted in Business Practices
A livestock brand is a mark unique to the owner, allowing the animal to be instantly recognizable as property. A business brand serves a similar purpose - it lets potential customers quickly assess who and what you're all about and whether your services or products are a good fit for their needs.
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Horseshoeing Habits and Hardships

How Your Environment and Equipment Affect Your Health Down the Road

A long career in farriery means it is never too early to evaluate the tools and environment of your work
By Lisa Kemp posted on January 1, 2013 | Posted in Business Practices, Equipment
The conditions you work in can either support you in having a healthy, well-functioning body, or it can exhaust and possibly even harm you. While some aspects of the working environment might be out of your hands, taking thoughtful, respectful action may allow you to influence or even directly control many labor-saving variables.
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Frank Lessiter
From The Desk Of AFJ

Hanging Out With Farriers Pays Off For Vets

By Frank Lessiter posted on December 7, 2012 | Posted in Business Practices

Earlier this week, an equine veterinarian stopped at the American Farriers Journal trade show exhibit during the annual meeting of the American Association of Equine Practitioners in Anaheim, Calif. In our 10-minute conversation, she explained how she works closely with farriers in her area and how it has led to increased health-care income for her practice.


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Farrier and Firefighter

Texas shoer’s dual career has its benefits — literally
By John Bradshaw posted on December 1, 2012 | Posted in Business Practices
Zach Dicken made the decision 3 years ago to become a part-time horseshoer, and the farrier-fireman combination really works for him. He works a 24-hour shift every third day at the Lubbock Fire Department, which provides a steady paycheck and those elusive benefits that so many farriers struggle to pay for.
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Farrier Education: Heartland Horseshoeing School

Farrier Education: Heartland Horseshoeing School

Farriery requires knowledge and skills to provide proper equine hoof care. In this series, sponsored by VICTORY, American Farriers Journal visits Heartland Horseshoeing School in Lamar, Mo. In this edition, Chris Gregory discussed his journey to becoming an educator, his focus in teaching farrier students and the state of farrier education.

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Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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