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Digital Farrier Series

Developing Your Web Site's Design

Make sure your site’s presentation represents your business well and offers ways to help your footcare practice grow
By Jeremy McGovern posted on December 1, 2009 | Posted in Business Practices
The last edition of this series (November 2009, Page 47) stressed the importance of defining a mission for your business’s Web site. Once your goals are established, you can move to the next phase: design and development.
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Cash in on Product Sales

Farriers who sell products to clients find it accounts for an average of 12% of their yearly income
By Frank Lessiter posted on November 1, 2009 | Posted in Business Practices
With horse owners requesting more product information and advice on managing their horses, there's a great opportunity for you to share your experiences and ideas with hoof-care clients.
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Digital Farrier Series

Defining your Web Site's Mission

Whether your business’s site presents a boilerplate message or is an intricate information source, determine what it should be before creating it
By Jeremy McGovern posted on November 1, 2009 | Posted in Business Practices
Before you launch a Web site for your farrier business, you have to determine its purpose. Will you use it to attract new customers, address your current clients or sell products? Like any other project, you need to have a clear set of goals before heading down the path of building a Web site.
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Improving your Farrier Practice

If you want to grow your business, you better be prepared to invest in your education, develop strong customer skills and be ready for self-evaluation
By Jeremy McGovern posted on November 1, 2009 | Posted in Business Practices, Clients
If you want to grow your business, you better be prepared to invest in your education, develop strong customer skills and be ready for self-evaluation.
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Videos

Remembering Red Renchin with Mark Ellis: Part 3

Remembering Red Renchin with Mark Ellis: Part 3

In this episode, Mark Ellis, a Wisconsin farrier who learned the ropes with Renchin, recalls Red’s relationships with area veterinarians, his legacy and the second career as American Farriers Journal’s technical editor.

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Top Directory Listings
Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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