Business Practices

Keep It Legal! Taking Care of Business

Now that the quality of shoeing has improved over the last 25 years, this farrier says attention should be shifted to making sure farrier businesses run smoothly...and legally
WHATEVER YOUR PLANS are for the next five minutes, change them. Stop and think about how far your industry has come in the last quarter century.
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Shoeing in 2025

The farrier business will be great 25 years from now, but changes are coming
What the future holds is anybody’s guess. Today’s most effective farriers are doing what all successful farriers will be doing in the future. Successful farriers in the year 2025 will need to pay as much attention to running their businesses as they do to balancing horses’ feet.
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Is Credit Due?

For money-wise farriers, buying on credit makes sound business sense
A HUGE LURE of the farrier lifestyle is uncomplicated freedom–not having to deal with stuff like business suits, power lunches and board meetings. For some shoers, that list includes credit cards, as in “never had one, never will.”
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From Rookies To Veterans

How Farriers Changed In 25 Years

Take a look back at how the farrier business has changed since American Farriers Journal started, through the eyes of these 25-year veteran farriers
There is a common bond between the farriers we interviewed for this special 25th anniversary feature story and American Farriers Journal.
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The Top 25...

Here’s what American Farriers Journal readers nominated as the products, people, events and techniques that have had the greatest influence on the farrier industry since 1975
It would be difficult to find another industry that’s undergone as many changes as the farrier business since this publication got its start in 1975.
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Sell!

By selling only two hoof care products to shoeing clients, you could add $17,512 to annual shoeing business profits
If you have the attitude that you can’t be bothered selling hoof care products to shoeing customers, Tom Rupnow maintains you are passing up a golden opportunity.
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