Business Practices

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Shop Talk: September/October 2017

AAPF/IAPF Announces Frank Gravlee Scholarship The American and International Associations of Professional Farriers (AAPF/IAPF) announced a scholarship for two veterinary students or recent graduates to attend the 2018 International Hoof-Care Summit.
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Marketing Yourself Pays Off

When Rosevine, Texas, farrier Ralph Hampton meets someone for the first time, you can bet the topic will eventually turn to horses. Hampton admits that some of his colleagues don’t like, nor understand why he’s adamant about marketing his hoof-care practice.
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Overcome Biases About You Through Your Business Plan

There is no argument that farriery is a male dominated industry. Being female is part of my experience as a farrier. To give you a bit of context, in Australia we have trimming schools filled with female recruits. In our farrier schools, of which there are only six, we have a total of four female apprentices over the entire 4 years of study for the country. So in Australia, as a female farrier, I’m rare.
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