Business Practices

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From The Desk Of AFJ

A Common Thread Weaves Through The Summit

Although there’s no doubt that attendees gain a wealth of hoof-care education at the International Hoof-Care Summit, it’s remarkable just how familial the annual winter conference in Cincinnati really is. Aside from the warm greetings and camaraderie that took place throughout the week, family was a prevalent theme in conversations, both public and private.
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[Podcast] An Interview with Danvers Child

In this episode of the American Farriers Journal podcast, brought to you by SmartPak, Danvers Child talks about his history in farriery and how he approaches high/low hooves.
In this episode of the American Farriers Journal podcast, brought to you by SmartPak, Danvers Child talks about his history in farriery and how he approaches high/low hooves.
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What caught your attention in 2016

Check out the “most viewed” content from American Farriers Journal’s digital media platforms
The ball has dropped. Toasts have been made. Another year has passed. Father Time has relinquished his mantle to Baby New Year. But before running headlong into 2017, it’s a good time to reflect upon 2016. After all, “those who cannot remember the past are condemned to repeat it.”
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Marketing Your Practice Made Easy

Incorporate intangibles into your everyday work to boost clientele
Attracting clients can be difficult for any service-oriented business. Plying your trade in a relatively small niche market, such as equine hoof care, can make those challenges even greater — especially when you’re launching a new practice or starting over in a new area.
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