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Jeff Cota

Jeff Cota

Maine native Jeff Cota joined Lessiter Media in January of 2014 and serves as the current editor of American Farriers Journal. Jeff enjoys photography, baseball, and the “opportunity to meet and learn from some great people in a fascinating trade.”

Contact: jcota@lessitermedia.com
Articles

ARTICLES

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Use Your Rig To Boost Your Bottom Line

Farriers share ideas for cutting costs and generating revenue
By Jeff Cota posted on May 15, 2017 | Posted in Business Practices, Clients, Equipment
You work hard to make a living with your farrier rig. Perhaps it’s time to allow your rig to do some of the heavy lifting. There are a number of ways to let your rig shoulder the economic load including charging for your time behind the wheel, advertising and selling products.
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Making His Mark as a Cutting Horse Shoer

Texas farrier Jake Whitman draws from his time as a trainer to keep these athletes going
By Jeff Cota posted on May 15, 2017 | Posted in Anatomy, Clients, Disciplines & Breeds, Education, Diseases, Lamenesses, Therapeutic Shoeing
There’s something satisfying about watching a cutting horse doing its job well. The speed, agility and balance of the horse to mirror a cut cow as it desperately tries to return to the safety of its herd is mesmerizing and thrilling all at once.
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How To Keep Your Equine Specimens Like New

Proper care will keep your skeletons and limb models in tip top shape
By Jeff Cota posted on April 3, 2017 | Posted in Anatomy, Business Practices, Clients, Education, Equipment
Anatomy models and skeletal limbs are invaluable tools for educating clients about their horses and the pathologies they might be facing. These specimens will prove helpful for years to come with proper care. Allie Hayes of Horse Science in West Boxford, Mass., and Walter Varcoe of Equineskeletons.com in Port Jervis, N.Y., are two of the foremost experts in the field of anatomical models and skeletons.
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Prepare Yourself for Fly Season

Entomologist offers tips to repel insects and improve your work area
By Jeff Cota posted on April 3, 2017 | Posted in Clients, Safety & Healthcare
If there’s one thing that farriers can count on, it’s that fly season is just around the corner. Before you stock your farrier rig with insect repellent, it’s important to understand which pest you’re up against.
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Videos

Hoof Care on Parade

Hoof Care on Parade

Greg Martin, CJF, of Boerne, Texas, takes the unique approach of marketing his hoof-care practice with a Christmas parade float in Boerne and Comfort, Texas. The award-winning float boasts a variety of surprising features.

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Top Directory Listings
Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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