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Jeff Cota

Jeff Cota

Maine native Jeff Cota joined Lessiter Media in January of 2014 and serves as the current editor of American Farriers Journal. Jeff enjoys photography, baseball, and the “opportunity to meet and learn from some great people in a fascinating trade.”

Contact: jcota@lessitermedia.com
Articles

ARTICLES

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From The Desk Of AFJ

USDA Clear As Mud On Horse Protection Changes

By Jeff Cota posted on September 8, 2016 | Posted in Education
The farrier industry received a harsh reminder of this axiom while wading through the substantial changes that were recently proposed by the United States Department of Agriculture’s Animal and Plant Health Inspection Service as a means to end soring.
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From the Desk of AFJ

Is Copper a Fad or Innovation?

By Jeff Cota posted on July 28, 2016 | Posted in Shoeing
White line disease and other bacteria-related hoof ailments could wreak absolute havoc on an equine foot. As such, there are a number of products on the market claiming to remedy the problem with various degrees of success.
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Copper Rim
Farrier Tips

How to Make Your Own Copper Shoes

By Jeff Cota posted on July 26, 2016 | Posted in Shoeing
Over the past 6 months, there’s been a lot of discussion within the farrier industry about the benefits of copper in relation to killing bacteria on the equine foot. The concept intrigued Green Bay, Wis., farrier Alan Folkman, who’s had problems with his own horse, Buckshot.
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opener

3 Questions to Ask Before Buying a Rig

By Jeff Cota posted on July 24, 2016 | Posted in Business Practices
A reliable, well-planned portable workstation is a boon for any farrier. It stores your tools, equipment and supplies. It’s a rolling billboard that promotes your business. Simply put, it’s your office and it needs to serve your needs efficiently to maximize your income potential.
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opener

Understand What You Need To Charge

By Jeff Cota posted on July 24, 2016 | Posted in Business Practices, Education
What can you charge? It’s a question that farriers commonly ask and one that Adam Wynbrandt hears often. His response? “I tell them, ‘Well, no, the question is, what do you need to charge?’” says Wynbrandt, who has 2 decades of farriery experience and owns The Horseshoe Barn in Sacramento, Calif.
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Videos

Hoof Care on Parade

Hoof Care on Parade

Greg Martin, CJF, of Boerne, Texas, takes the unique approach of marketing his hoof-care practice with a Christmas parade float in Boerne and Comfort, Texas. The award-winning float boasts a variety of surprising features.

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Top Directory Listings
Life Data Labs

Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell USA

Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
Smart Pak

SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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