From The Desk Of AFJ

Red Renchin
From The Desk Of AFJ

Bruce's Legacy

Like everyone in our industry, I was saddened to learn of the death of one of legendary New Jersey shoer Bruce Daniels. Bruce was one my farrier heroes.
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From The Desk Of AFJ

How's Your Reputation?

As independent business person, a farrier often takes the pulse of his or her hoof-care business. This includes monitoring cashflow, managing your inventory and balancing your books among other matters. But how often does a farrier consider his or her reputation?
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Red Renchin
From The Desk Of AFJ

Great Time To Thank Your Clients

We all would rather do business with people that we know like, and trust. In the farrier industry, where both economic and emotional factors can come into play, it is essential to have that connection.


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From The Desk Of AFJ

In My Day ...

Farriers of a certain age often bemoan the lack of horsemanship among many horse owners today. These shoers have lived it, so they can speak to it through their collective experiences.


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From The Desk Of AFJ

Be Your Client's Footcare Expert

This past weekend, I attended the Cornell Farrier Conference. Steve Kraus and the team at Cornell deserve much praise for putting together a great agenda. Nearly 75 farriers returned home from the university with great hoof-care information from the leading farriers and veterinarians.
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