This Week: Hoof-care professionals across the country and the ocean are sharing what they know with others in the industry through social media, webinars and videos. Here are a few of our favorites. Hoof-Care Highlights is brought to you by Stockhoff's.
Facebook has revolutionized communication. It has connected farriers globally for the betterment of the trade. You can share work to get the advice of others, provide thoughtful advice for a fellow farrier or see what’s going on at a clinic you couldn’t attend. But while there are tremendous benefits from using Facebook, are there potential legal consequences awaiting farriers on it?
Facebook has revolutionized communication. It has connected farriers globally for the betterment of the trade. You can share work to get the advice of others, provide thoughtful advice for a fellow farrier or see what’s going on at a clinic you couldn’t attend.
When Rosevine, Texas, farrier Ralph Hampton meets someone for the first time, you can bet the topic will eventually turn to horses. Hampton admits that some of his colleagues don’t like, nor understand why he’s adamant about marketing his hoof-care practice.
At his core, Ralph Hampton is a farrier.
Not like Jack is in construction or Jill is an administrator. The Rosevine, Texas, shoer is a throwback to the days when a farrier fulfilled an important role in a small rural town.
“This is not something you do for a living,” he says. “This is something you do for life.”
Attracting clients can be difficult for any service-oriented business. Plying your trade in a relatively small niche market, such as equine hoof care, can make those challenges even greater — especially when you’re launching a new practice or starting over in a new area.
Among social media sites, Facebook far and away is the most popular among farriers. In part, this popularity is based on two benefits of Facebook: promoting businesses on a local level and discussing footcare with peers on an international stage. But there is a responsibility to conduct oneself as a professional on Facebook to protect that business.
Greg Martin, CJF, of Boerne, Texas, takes the unique approach of marketing his hoof-care practice with a Christmas parade float in Boerne and Comfort, Texas. The award-winning float boasts a variety of surprising features.
Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.