When it comes to recommending products, tack options or health-care ideas to horse owners, you probably have more impact than any other equine professional.

Like any other business that markets a product or service, farriers need to attract clients who are prepared to exchange their hard-earned dollars for our professional service.

As you know, nothing makes a client madder than having a farrier who shows up late, doesn’t show up at all or creates a shoeing problem. Yet there are many steps you can take to keep your clients happy.