Your success largely depends on how effective you are at promoting yourself through your quality work.

At the 2013 International Hoof-Care Summit in Cincinnati, Ohio, farrier Dean Moshier talks about primarily shoeing for backyard clients, and what clients can do to help their farrier between visits.

At the 2013 International Hoof-Care Summit in Cincinnati, Ohio, farrier Dave Farley talks about how he communicates with clients and informs them of his practice's principles.

At the 2013 International Hoof-Care Summit in Cincinnati, Ohio, farrier Dave Farley talks about why his practice keeps sport horse clients on a 4-week hoof-care schedule.

At the 2013 International Hoof-Care Summit in Cincinnati, Ohio, farrier Dave Farley talks about his principle of keeping clients happy by keeping their horses happy and performing.

At the 2013 International Hoof-Care Summit in Cincinnati, Ohio, farrier Tom Rock talks about how he addresses business changes and how to effectively communicate with clients in understanding these changes.

Chasing clients for money isn't a problem for Tom Rock these days. Back in November 2012, the Wadsworth, Ill., farrier changed to a system modeled off of one he saw Coshocton, Ohio, farrier Dave Farley discuss in a clinic.

Frederick, Md., farrier Doug Anderson believes that respect is an often overlooked, yet critical, part of the farrier-client relationship. For him, respect is based on a healthy interaction of communication, but not when the client dictates what should be done to the horse. Anderson finds that if a client tries to dictate how a horse should be shod, often times the client has paid less for hoof care in the past and has hired a farrier who likely lacks appropriate education to address the needs.