Business Practices

An Ever Evolving Industry

The past 40 years of farriery have witnessed important changes in the business practices of the trade
Hoof care has undergone a multitude of changes ever since the ancients domesticated the horse and assumed its responsibility. However, the last 40 years are arguably one of the most significant periods in its growth than any other 4-decade span. This time witnessed dramatic changes in how farriers work with one another, and saw unrivaled technological advancements.
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Celebrating 40 Remarkable Years

Equine footcare has seen many significant changes over the past 4 decades
Back in March of 1975, Henry Heymering mailed out the first issue of American Farriers Journal. Both the original 8-page issue (printed in its entirety starting at right) and the farrier industry have come a long way over the past 40 years.
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Briefings

Like other farriers, Mike Bagley was getting client calls from 6 a.m. to 10 p.m., 7 days a week. Understandably, it is hard to keep your cool when it seems like clients don’t respect your private time. Now the Canton, Ohio, farrier leaves it to his voicemail to help. The voicemail greeting states his hours of contact and informs the caller that he does not work on Sundays. “By limiting the times I take calls I’m adding a human element to myself,” he says. “It tells them in a subtle way that I am human too and need my time away from work like anyone else does.”
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Frank Lessiter
Frankly Speaking

The U.S. Equine Industry Is Gearing Up For A Comeback

Results from recent surveys of both horse owners and farriers indicate there are more positive signs for growth in the equine industry than we’ve seen in nearly a decade. While we’re not yet ready for a return to the glory times that took place prior to the 2008 recession, there’s data to indicate better times are ahead for farriers, footcare product suppliers, horse owners and trainers alike.
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News & Notes

Equine Industry Poised For Growth, Survey Finds

The equine industry has found stability and shows positive signs of growth, especially among young adult horse owners and event participants, according to results of a survey by American Horse Publications (AHP) sponsored by Zoetis. The survey included responses from more than 10,662 horse owners.
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