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Frankly Speaking

Reputations Suffer When Facebook Goes Awry

By Jeremy McGovern posted on April 1, 2015 | Posted in Business Practices
Among social media sites, Facebook far and away is the most popular among farriers. In part, this popularity is based on two benefits of Facebook: promoting businesses on a local level and discussing footcare with peers on an international stage. But there is a responsibility to conduct oneself as a professional on Facebook to protect that business.
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From The Desk Of AFJ

Friday The 13th And Farrier Regulation

By Jeremy McGovern posted on March 13, 2015 | Posted in Business Practices
American Farriers Journal and the other members of Lessiter Publications are in the process of moving to a new office. Packing and purging for a move is not one of my favorite activities, so I’m happy to procrastinate by providing extra “scrutiny” when going through old magazines, story ideas and photos.
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Horse Owners Want More Footcare Details

Recent surveys reveal significant differences between what farriers believe clients are seeking in terms of information and what horse owners really want
By Frank Lessiter posted on March 1, 2015 | Posted in Business Practices
Results from two recent American Farriers Journal surveys indicate horse owners want considerably more hoof-care information than many farriers are providing. The owners also urged farriers to improve communications, get tougher on collecting past due payments and start accepting credit cards.
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Summit Attendees Gobble Up The Whole Hoof-Care Package

Attendees take home 4 days of nonstop education for their practices
By Red Renchin posted on March 1, 2015 | Posted in Business Practices
It's not surprising that the 2015 International Hoof-Care Summit (IHCS) continued to set record numbers in attendance. It offers the most diverse lectures about farriery, plus the largest trade show in the world. The IHCS is the only place where the farrier industry can get the whole package in one place.
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Frankly Speaking

The Importance of Moving Beyond Your Mistakes

By Jeremy McGovern posted on March 1, 2015 | Posted in Business Practices
At the 2015 International Hoof-Care Summit, Dave Farley delivered the closing remarks, which fired up attendees to return home and work to excel in their footcare practices. The short presentation hit the mark and several attendees say that it was a highlight of their experience. You can hear that speech in its entirety at americanfarriers.com/farleyspeech.
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Remembering Red Renchin with Mark Ellis: Part 3

Remembering Red Renchin with Mark Ellis: Part 3

In this episode, Mark Ellis, a Wisconsin farrier who learned the ropes with Renchin, recalls Red’s relationships with area veterinarians, his legacy and the second career as American Farriers Journal’s technical editor.

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Kawell USA

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