Business Practices

From The Desk Of AFJ

How's Your Reputation?

As independent business person, a farrier often takes the pulse of his or her hoof-care business. This includes monitoring cashflow, managing your inventory and balancing your books among other matters. But how often does a farrier consider his or her reputation?
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Do You Run Your Business or Does it Run You?

Veteran farrier Dave Farley provides insight on the critical business needs for operating a farrier practice
The greatest danger to a farrier practice is complacency, according to Dave Farley. He recalls many farriers who had the business and income that they wanted because they believed change would never come. The Coshocton, Ohio, and Wellington, Fla., farrier told attendees at the early November 2014 Cornell Farrier Conference that this mindset allows someone who is hungrier to pass by the complacent farrier.
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