Business Practices

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Ideas on Building and Maintaining a Brand

Two marketing-savvy farriers share how they’ve developed brands to represent their practices
The brand of a business is the sum total of its services, marketplace reputation, day-to-day practices, ability to get the job done and meet the customer’s expectations. In a nutshell, it’s how existing and potential clients understand what you do and how you can help them.
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Shoeing for a Living

Who Are You Working For?

A day spent with Illinois farrier Tom Rock reinforces that a successful hoof-care practice is built on a commitment to providing footcare on an individual horse’s basis and solid business practices
Tom Rock, like other farriers, is a strong advocate of pursuing hobbies and interests outside of the equine world. He’s a knowledgeable farrier and a solid horseman, but says if you don’t “get away” from it once in a while, you’ll burn out. The Wadsworth, Ill., farrier has a few pursuits outside of farriery to relax — chief among these being golf.
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Rising Shoeing Star

Three Farriers Recognized As Future Footcare Leaders

A trio of horseshoers who have developed excellent footcare businesses 3 years after graduating from horseshoeing school were honored at the 2013 International Hoof-Care Summit
Three young horseshoers were recognized for outstanding career progress in the equine footcare field during the 10th International Hoof-Care Summit in Cincinnati, Ohio. These individuals were named as Rising Shoeing Stars in a program that promotes the importance of further footcare education while encouraging young shoers to succeed in their careers.
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