Business Practices

Farriers Week 2020
News and Notes

Celebrate National Farriers Week

Recognizing you for your dedication, hard work and sacrifices
Horse owners, clients and fellow horseshoers are invited to submit their nominations for the 2020 Farriers Week Spotlight Farriers.
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[Podcast] A Conversation with Dave Farley

In this episode of the American Farriers Journal podcast, brought to you by Pennwoods Equine, Executive Editor Jeremy McGovern is joined by farrier Dave Farley who shares business advices that has helped him improve client retention and better communicate with clients in his practice.
In this episode of the American Farriers Journal podcast, brought to you by Pennwoods Equine, Executive Editor Jeremy McGovern is joined by farrier Dave Farley who shares business advice that has helped him improve client retention and better communicate with clients in his practice.
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From The Desk Of AFJ

Follow the 'Golden Rule' When Setting Your Footcare Prices

The ideal pricing spot is in the middle of the top one-third of the prices charged by farriers in your area
When it comes to setting prices, everyone has a different approach. Advertising copywriter and marketing consultant Bob Bly follows the golden rule that says you should do unto others as you want others to do unto you. What hoof-care pricing structure do you follow?
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