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From The Desk Of AFJ

Follow the 'Golden Rule' When Setting Your Footcare Prices

The ideal pricing spot is in the middle of the top one-third of the prices charged by farriers in your area
By Frank Lessiter posted on May 30, 2020 | Posted in Business Practices, Clients
When it comes to setting prices, everyone has a different approach. Advertising copywriter and marketing consultant Bob Bly follows the golden rule that says you should do unto others as you want others to do unto you. What hoof-care pricing structure do you follow?
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Mary Bramley
From The Desk Of AFJ

Are Farriers Essential in a Time of Pandemic Crisis?

By Mary Bramley posted on March 28, 2020 | Posted in Business Practices, Safety & Healthcare
The current impact of the COVID-19 virus on your farrier practice should have you asking whether you are prepared for this pandemic and how you are going to prepare yourself going forward with the ever-increasing measures being taken to curb the spread of the virus. What countermeasures, if any, should we take as farriers? How will this pandemic affect our daily business?
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Danvers Child
From The Desk Of AFJ

Farriery Doesn’t Have to be a Tug of War

By Danvers Child, CJF posted on February 29, 2020 | Posted in Education
The International Hoof-Care Summit recently concluded, and I have a question. Why do you go to the mid-winter farrier conference? I think the typical response is going to be that "I came for continuing education." That's what we did. We all came here for continuing education. But what are you continuing?
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Frank Lessiter

Without a Will, Who’ll Get Your Shoeing Rig?

Inheritance laws demonstrate why all farriers, regardless of age, need a written will to have any say in how their assets and property will be distributed after death
By Frank Lessiter posted on June 22, 2019 | Posted in Business Practices, Safety & Healthcare
When Aretha Franklin, Howard Hughes and Prince died without having bothered to create a legal will, they left their huge estates in a disastrous legal mess. While a farrier’s assets and property aren’t likely to be anywhere close to the value of what these three well-known individuals left behind, you want the legal protection that can be yours by taking a few hours to pull together a needed legal document.
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foundered pony

Let’s Wait Until Spring

By Kathleen Preece posted on May 18, 2019 | Posted in Clients, Diseases
The words felt like wads of cotton in my mouth — thick, difficult to swallow. I could barely spit them out: “Neal, should I put her down?” “Neal” is my farrier, Neal Martin; “her” is Annie, my defiant, independent little rescue pony. Neal’s answer: “Let’s wait until spring.”
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Remembering Red Renchin with Mark Ellis: Part 3

Remembering Red Renchin with Mark Ellis: Part 3

In this episode, Mark Ellis, a Wisconsin farrier who learned the ropes with Renchin, recalls Red’s relationships with area veterinarians, his legacy and the second career as American Farriers Journal’s technical editor.

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Life Data Labs Inc

Life Data Labs Inc. is a dedicated product manufacturer committed to producing premium quality animal nutrition and health products through continuous product improvement and new product development. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the principal features of Life Data Labs animal health products. And that's why they've produced the #1 recommended hoof supplement by farriers for 12 consecutive years.
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Kawell develops and produces copper alloy horseshoes and inserts, giving horses the care that they need to fight issues associated with white line disease, seedy toe and thrush.
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From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak™ supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness.
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